Enterprise 2.0 + Social Marketing = Groundswell! The revolution takes hold

I have noticed more and more lately that Corporates are starting to pay attention to this revolution. Research shows that Enterprise 2.0 practices and Social Marketing initiatives are taking hold, that those organisations who embark on a trial, of what Im calling Corporate Social Networking, early will achieve competitive advantage from both their internal operations but also the way they engage with their market. The internal business-engine benefits include:

  • Increased employee productivity
  • Efficeincies in knowledge management
  • Democratization of Business Intelligence for improved collaboration
  • Meet regulatory requirements in a timely fashion
  • Repurpose content efficiently
  • Connect people with information and expertise
  • Accelerate business processes and reduce complexity
  • Attrach the right skillset and culture

What this means however is that the traditional hierarchical management systems in organisations need to change, there needs to be an acceptance of transperancy and openness in the organisation that the best idea my come from the lowest paid employee. This challenge is a whole other discussion about human behavior however it does highlight that its not technology that is limiting better business but thinking and behaviors.

The external benefits of early adopters of social marketing type practices are already reaping the benefits as this graph illustrates.

Impact of Best in Class Social Media PracticesNo wonder I have been hearing so much lately. I guess the economic slowdown helps too. You see this form of marketing is not only the cheapest, when done well, its also the most effective. Engaging with your customer in a dialogue and listening to their ideas and suggestions has tremendous benefit for your own business and next gen product offerings, dont forget everyone wants to feel loved, especially customers.

So in a slow down like this, corporations will shave uneccessary and under performing expenditures and aim to review their plans for marketing and advertising. A recent survey from MYOB and ABS have indicated that SMB’s are increasing their efforts in marketing, but not the kind of marketing we are used to seeing, marketing that includes more and more social media tools which help impact the sales cycle effectively,as this graph illustrates:

Social Media impact on the Sales Funnel

The Groundswell is here to stay it seems and for those naysayers who thought social networking was not relevant for business or that it was just a flash in the pan, Im sorry but you were wrong. People power is here to stay now that they have a real Digital Voice.

This quick interview also supports my point that Enterprise 2.0 is here to stay:

Tagged : , ,

10 Responses to “Enterprise 2.0 + Social Marketing = Groundswell! The revolution takes hold”

  1. Peter D says:

    Great post bud, you make a great number of points regarding the current trending online.
    Very interesting how corporates are staring to see the merits also.

  2. [...] insight which in turn impacts innovation and relevant product releases. Its safe to say that the Growndswell is here to stay as more and more big brands adopt social marketing into their mix and as many [...]

  3. FRANK says:


    Medicamentspot.com. Canadian Health&Care.Special Internet Prices.No prescription online pharmacy.Best quality drugs. Low price drugs. Buy pills online

    Buy:Zovirax.Nexium.Petcam (Metacam) Oral Suspension.100% Pure Okinawan Coral Calcium.Synthroid.Arimidex.Accutane.Human Growth Hormone.Prevacid.Actos.Zyban.Lumigan.Mega Hoodia.Retin-A.Valtrex.Prednisolone….

  4. Thanks for an idea, you sparked at thought from a angle I hadn’t given thoguht to yet. Now lets see if I can do something with it.

  5. Only wanna comment on few general things, The website design and style is perfect, the subject material is really fantastic : D.

  6. sexpills says:

    Can you write another article about this subject due to the fact this post was a bit tricky to comprehend? I simply couldnt leave your site before telling you that we really enjoyed the standard information you offer to your visitors Will be back often to check up on new posts

  7. I love your wp web template, would you mind telling me where you down load it from? Thank-you in advance!

  8. Hey, I’ve just observed that your RSS feed is not working perfectly. I thought i should alert you !

  9. …A Friend recommended your blog…

    [...]The full look of your web site is magnificent, let well as the content material![...]…

Leave a Reply