Post archive for ‘Marketing’
Rant: Service IS Sales & Marketing
Why Service is everything in today’s world.
My review of Prezi - Awesome in so many ways
My review of Prezi - a cool tool for creating more contextual, fluid and relational presentations, sketches and notes in the cloud and locally on your computer.
TWiST #33 Review with Shawn Gold - An Influential Episode
I have a confession to make, I’m addicted to This Week in Startups (TWiST). TWiST is a weekly podcast of interviews with New Age Entrepreneurs in a format that only its founder, Jason Calacanis, can pull off yet still keep you pumped.
Startups using social networking to go giddy up
How to use social media tools to build my startup and learn from others.
Is the global economic slowdown a perfect storm for new age business and technology?
Businesses large and small are reviewing everything right now, including the effectiveness of traditional marketing, data storage, communications and computing. Business stakeholders and shareholders alike are expecting businesses to adopt smarter ways of doing business, the days of getting away with “That’s just the way we do things around here” are over. Yield optimisation is [...]
Enterprise 2.0 + Social Marketing = Groundswell! The revolution takes hold
I have noticed more and more lately that Corporates are starting to pay attention to this revolution. Research shows that Enterprise 2.0 practices and Social Marketing initiatives are taking hold, that those organisations who embark on a trial, of what Im calling Corporate Social Networking, early will achieve competitive advantage from both their internal operations [...]
My first Netiquette lesson
I recently posted an article titled ‘Twitter for ME 2.0′ and in so doing had cut and pasted most of my list from a great site Marketing Professor. My intention was to further augment this list with others but in the end I couldn’t add more than just a few, purely because the list was [...]
Inventing uses for Twitter
Republished from my favorite site TED.com.
NYU professor Clay Shirky gave a fantastic talk on new media during our TED@State event earlier this month. He revealed how cellphones, the web, Facebook and Twitter had changed the rules of the game, allowing ordinary citizens extraordinary new powers to impact real-world events. As protests in Iran exploded over the [...]
Crowdsourcing the Velteo logo
How we solved the challenge of creating the Velteo logo on a budget of time and money without a single fight.
“Groundswell” an influential book on new age marketing
A book I devoured recently that in many ways changed my view of what works in todays world of marketing.If you so much as dip your toe in social media, you’ll hear about the groundswell. Coined by Forrester Researchers Charlene Li and Josh Bernoff in Groundswell: Winning in a World Transformed by Social Technologies, groundswell is [...]