Category: Biz Development (page 1 of 2)

Best Practices Underpinning High Performance in World Class Organizations

Edwin Moses is considered a World Class track and field athlete, he holds the longest ever winning streak of 122 wins for the 400 meter hurdles and has collected 8 1st’s across the Olympics, World Championships, IAAF World Cups and the Goodwill games, oh and broke the world record four times in his career. I guess you could say he is a high performer. Business leaders can learn a lot from what makes athletes successful, the biggest thing that stands out is their priorities.

According to McKinsey & Company, a World Class management consultancy, the two key priorities of a World Class organization should be Performance and Health. In their book ‘Beyond Performance’ authors Scott Keller and Colin Price define Organizational Health as the ability of the organization to align, execute and renew itself faster than its competitors for sustained performance. They consider this to be as important as focusing on the traditional priorities of business Performance, that’s because healthy organizations get things done quicker, better and with more impact than unhealthy ones.

I guess Edwin Moses would agree, if his priorities were just Performance he would be only focused on the stopwatch and not on all the aspects of his health that led to world class results. However, most organizations I have dealt with over the past 20 years have focused primarily on Performance with very little understanding let alone focus on Health. There are good reasons for this, shareholder expectations, short term focus, margin pressure, innovative competitors etc etc. But ask yourself these questions: Did Edwin Moses have the same challenges? Did he face threats from competitors and pressure of an international stage? and Did he stop prioritizing his focus on Health?. If he did he would not have even qualified. Business has had the wrong balance of priorities for long enough and McKinsey agrees.

The 12 elements of organizational Health include :

      • Direction
      • Leadership
      • Culture
      • Accountability
      • C0ordination
      • Capabilities
      • Motivation
      • External Orientation
      • Innovation
      • Learning
      • Agility
      • Governance

World Class organizations ensure that all 12 elements are resourced and prioritized. The results speak for themselves, in ‘Beyond Performance’ organizations with high Health are 2.2 times more likely to have an above median EBITDA margin, 2.0 times more likely to have above median growth in enterprise value to book value and 1.5 times more likely to have above median growth in net income to sales. Now who wouldn’t want to have that type of performance?

Hence, it turns out that best practices that underpin high performance have a priority on Health. Another benefit is that unlike many key factors that influence performance, i.e. customer behavior, competitive moves, regulatory changes, your organization’s health is something that you can control. Considering that more than 50% of an organizations success in the long term is driven by its Health this is great news for leaders and managers of business. It means that the efficacy of initiatives on health will lead to more predictable results.

I am certain that Edwin Moses knew this, he prioritized all the elements that would lead to his success mainly his health, fitness, nutrition, mental state, flexibility and energy levels before considering performance. This ensured long-term sustainable success and led to his dominance over a 10 year period and against much younger competitors. Focusing on controlling what you can and learning to let go of the elements that you can’t is easier said than done but is what sets the World Champs apart. Understanding the concepts of Flow for both personal and organizational benefits is also critical.

Flow conditions:

  • Clear and aligned goals
  • Real time feedback
  • Balance between Challenge and Skill
  • Space of Inspiration, Autonomy and Purpose

Finally, High Performance organizations are made up of values aligned individuals in pursuit of a mission, where trust and transparency is inspired by what people do not just by what they say. This leads to a state of Self Governance which is the ultimate state of High Performance, this is where an organization out behaves its competition because of its healthy state.

To understand how to go about this we strongly suggest engaging with Australian Corporate Wellness and Flow Engine. Our Diagnostic tools and Engagement models will help you identify a path to help make your company World Class.

Velteo gets engaged with salesforce.com

I know, its been a while,

Been a tad busy disrupting the disruptive market place.  ;-)

These last 6 months have certainly been eventful for both Velteo and myself. Hence the time between posts. With the completion of the acquisition of Hallman Enterprises (one of the premier salesforce.com technical consultancies) to compliment our maturing business process improvement consultancy and our first conference appearance at salesforce.com’s Cloudforce in both Sydney and Melbourne, we have learnt a heap, achieved a lot and gained some great customers along the way. To them we say thank you and we look forward to the journey ahead.

In our experience we have found that too many organizations attempt to address improvements in sales, marketing and customer service through either technology, training or some process improvement. However, our approach to improvement integrates the collective power of all three of these dimensions. That’s what makes Velteo different.

As we set out to help organizations leverage the power of salesforce.com for the infusion of best practices our customers and partners have confirmed that this approach is valid.

Improvements in customer engagement are not just about any one of the dimensions, its about the integration of all three to create the collaborative value chain that extends from the customer to staff. The enabling platform is technology but only when deployed with relevancy. Meeting customers and staff where they are on their terms is engagement, understanding what they want and when is intimacy and that is nirvana for any top performing organization who wants to have customers for life.

Our recent projects have seen customers enable self service strategies via online portals and seamless customer service automation, empower the sales force with mobile workforce management applications on iPhone and iPad’s, provide simple to use user experience via Visualforce for intuitive CRM and improved adoption, enhanced visibility to reports, activities and data for real business intelligence and access to lead indicators to help management drive the business. Marketing Automation for improved campaign ROI and influence with tight integration into salesforce.com, the silo’s are starting to dissolve. Our popular Sales Maturity Assessment is proving its worth with customers experiencing 3200% returns on recommended improvements to their sales practices.

So from a Customer Engagement stand point we certainly have a lot to offer, but how about Staff Engagement?

With the release of Chatter, salesforce.com is now empowering the workforce with this phenomenal engagement tool. They call it Facebook for the Enterprise, but I call it Corporate Social Networking. What better way to keep abreast of developments in the organization or even that team proposal your working on than to have Chatter notify you of contextually relevant updates. In this age of data smog and time poverty, Chatter cuts through and enriches your access to valuable information when you need it most. By integrating salesforce.com’s Ideas, Knowledge and Content we are seeing organizations become more agile and effective as they relinquish their old world shackles and embrace the collective power of the organization to stop reinventing the wheel, oh and without the hardware.

Finally, I wanted to say a big thank you to the team at Velteo, together we have crossed the challenge of integrating both companies and have come out stronger. I have the pleasure of working with some of the sharpest consultants in the field which has in turn caused me to raise my own game. We liken Velteo to a pirate ship, everyone is a specialist in something different but together we are a finely tuned machine with a dynamic culture and a passion for fun and happy customers. So if you want to be a Pirate on a journey of disruption then contact us here.

Oh and a BIG thank you to the advisory board, you know who you are, for without you it would have been near impossible.

In the meantime I hope to be able to post here monthly, so stay tuned and if you want to know more about Velteo, feel free to contact us here.

Cheers,

Congo

My review of Prezi – Awesome in so many ways

Been very keen to play with Prezi since I discovered it a month ago. Its a cool tool for creating more contextual, fluid and relational presentations in the cloud and locally on your computer. My buddy, Franky, started playing with it and demonstrated its power to me recently as well so I though I would use my Social Golf Club Presentation Night last night to play with the tool myself.

Here’s a cool conceptual video that illustrates the power and the difference of Prezi:

I discovered that the tool is great for ideas creation and brainstorming, its free flow and intuitive user interface allows you to focus on your ideas and get creative. I can easily turn my sketch of ideas into  a presentation because its all happening in the same place. I found myself thinking differently about how I would present the information and how I should make the presentation flow. This enabled me to create the presentation quickly and have fun at the same time, even my 13 year old daughter was impressed and you know how hard it is to get that kind of a response out a of a digital native. With the use of their zoom and flip functionality it made the presentation more appealing , you can find my Prezi presentation  here .

My Prezi presentation

My Prezi presentation

I also discovered that it would come in handy for taking notes in class and meetings. That would be richer, and could easily be presented when needed. This makes for better learning and time use as this Stanford video demonstrates:

The cost? They use a freemium model so the free version allows you to use the web and the desktop app (free 30 day trial) too but when loading in the cloud you post your presentation in the showcase for all to see. So beware of giving away all your secrets. Otherwise, for $59 per year you get more storage and privacy. So what are you waiting for, give Prezi a go and you may even surprise yourself with your creativity let alone your audience.

My rating 10/10 for so many different uses and reasons.

Can’t wait to work on my next Prezi for more than just a prezi.

TWiST #33 Review with Shawn Gold – An Influential Episode

Addiction to TWiST

I have a confession to make, I’m addicted to This Week in Startups (TWiST).  TWiST is a weekly podcast of interviews with New Age Entrepreneurs in a format that only its founder, Jason Calacanis, can pull off and still keep you pumped. Jason is the CEO of Mahalo a human powered search engine and recently a proud father. Most of the time the show runs for more than 2 hours and apart from a few times when the subject either doesn’t resonate or due to technical difficulties, does’nt run well, the show is packed with much thought provocation and insight into the minds and times of a successful startup.

I picked up the show by accident about 8 months ago and started listening from Episode 2, I haven’t looked back. Jason and his team (especially Tyler and Lon) do such a great job of keeping it real and raw that I recommended it to my partners and close friends as a resource to open the mind on business possibilities and execution. They too have now seen the light and we’re about to commence a TWiST meetup locally where we can riff off the topics presented from each show and build relationships with local budding entrepreneurs.

As I’m based in Sydney, I see much relevance for this type of podcast. Australia has the potential for the right ethos but for some reason I don’t feel that there is enough hustle here. Convening a local meetup could be the start of something big here.  If you’re in Sydney let us know if your keen to take part @Congo_ or @TiStartups or via this blog.

I prefer to consume the show during my commute to work (an hour each way) as TWiST is available in Audio and Video format via my iPhone. I have to admit that the show has certainly and continues to influence our own startup, Velteo.  I sometimes notice our team using Jason’s lingo like “No Doubt” and Gary V’s mantra of “Crush It”, we even started our own NOT NOW list recently as well. So for mine its a must for any person interested in business, not just startups, as the insights and challenges presented can help everyone, especially for those people looking to understand how others have monetized their ideas.

Ep 33 Review

Apart from the usual schedule of Ask Jason (Caller questions) and Jason’s Shark Tank (Pitch review), this episode featured Shawn Gold,  CEO of Cocodot (Funky greeting cards online) and founder of Social Approach, a social marketing advisory based on influence mapping technologies. Cool stuff by my books and the way marketing is heading moving forward i.e. identify the influencer’s and market to them.

Here’s the episode and my key takeaways below:

My key takeaways from the show:

  • If your Startup’s numbers aren’t right, delay your board meeting – a Jason insight.
  • Internet has changed the game but relationships (salespeople) still play a big part in business
  • Performance Marketing identifies the right person to market to. i.e.: Women 25-45 are the sweet spot for weight loss, vitamins, makeup, etc. They also hold the household purse strings in most cases.
  • Find the right people, motivate them and but most of all empower them to execute
  • Be passionate about what you sell
  • You need to have empathy and ego to win in sales according to Harvard
  • Remove the Gatekeeper by calling companies early in the morning (6:45AM) or late in the evening (8:45PM)
  • Avoided jargon at all costs, even a 12-year-old should be able to understand  your pitch
  • Social Media is a double edged sword when something goes wrong in your business
  • You’re going to get knocked down, accept it, but the champ never stops getting back up
  • Monitor your company and personal brand by setting up a Google Alert at the very least

Of course Lon’s coverage of the News was great too, the standouts for me were:

  • Facebook may be losing the plot with its privacy policies or lack thereof
  • Google’s efforts to buy Yelp could change the game as they attempt to enter the content game
  • Google and Facebook to release their own URL shorteners

The show ended with Jason announcing a competition for best review of the show wins a $500 Microsoft pack.

This was just what I needed to get me over the line and finally write this post on TWiST, I love the show so expect to see more reviews as time and content permits.

    Now of course TWiST would’nt be what it is today without alot of help from its sponsors.

    So a big THANK YOU to :

    webspy

    PS: I Lurrrve Ustream!

    Cheers and keep fighting the good fight Jason,

    Congo

    Is the global economic slowdown a perfect storm for new age business and technology?

    Businesses large and small are reviewing everything right now, including the effectiveness of traditional marketing, data storage, communications and computing. Business stakeholders and shareholders alike are expecting businesses to adopt smarter ways of doing business, the days of getting away with “That’s just the way we do things around here” are over. Yield optimisation is on everyone’s lips, measurability, efficiency and productivity has now become the drivers behind social marketing, cloud computing and enterprise 2.0 initiatives. Why? Because they are more effective, cheaper and reap better long term results for both the business and its customers.

    Social media tools have changed the way customers socialise what they like or dislike, its changed the way I do search for the latest version of a widget I am interested in and how I get endorsement for that widget. Business can do its own research on what the market thinks about its brand or latest product without asking a third party, business can engage with its market without going through traditional middle men, speeding up response times and enabling insight which in turn impacts innovation and relevant product releases. Its safe to say that the Growndswell is here to stay as more and more big brands adopt social marketing into their mix and as many software vendors begin to integrate social media into their products, like Social CRM.

    Data centres in their current form may not exist for much longer. Data is moving to the cloud. The kind of computing that the Google, Amazon, Facebook, and others have become synonymous with will come to the common data centre realm soon. Today, IT managers add capacity, fault tolerance, fail over, load balancing, and other data centre features painstakingly much for storage scalability and performance in an incessant manner. Just when they begin to feel that they have enough capacity and performance built in to their systems, that they have made their data centre future proof, there is a new need on the performance or expandability front. Combine this with the Global Financial Crisis and the subsequent global economic downturn and you have a compelling reason to change.

    Cloud computing will make it much less painful to manage, scale and develop a reliable, high performance platform without running a single data centre. Cloud computing is often compared to electrical utility where one pays for what he uses and when he uses. Gartner predicts that by “2012, 80 percent of Fortune 1000 enterprises will be paying for some cloud computing services, and 30 percent will be paying for cloud computing infrastructure services.”

    Amazon.com is a perfect example for the future of cloud computing. They have now come to offer computing power over the web to would be customers. “Since early 2006, Amazon Web Services (AWS) has provided companies of all sizes with an infrastructure web services platform in the cloud. With AWS you can requisition computing power, storage, and other services–gaining access to a suite of elastic IT infrastructure services as your business demands them.” Salesforce.com is also another great example of Cloud Computing success, providing CRM, Customer Service and Marketing automation functionality in the cloud yet still managing to offer customizability to suit all business needs. This segment is so robust that its been managing to buck the current economic downturn, SFDC recently posted a 20% increase in quarterly revenues, not bad considering that its traditional on premise competitors such as Oracle and SAP are reviewing forecasts downwards. Other examples of cloud computing that’s already out there include Google Docs, the MS Office competitor and Slide Rocket (for great online presentations).

    Cloud computing offers significant cost savings for IT functions that are large-scale as well as small scale. Other advantages include management and scalability. Contrary to some pundits views, Cloud Computing is more than a buzz word and although much more has to happen for it to get into main stream business, the business merits for it are clear. So, the future where we stop worrying about our server being up, may not be far away. It is already here, we just have to figure out what we are going to do with it.

    Enterprise 2.0 is expected to be the next big thing for agile, productive and effective corporations wanting to attract the best of the next generation. To aid product development velocity, customer experience management and IP management something has to give, traditional methods of communication, data and knowledge sharing methods and tools are ineffective now. To get to the next level of competitiveness corporations must change with the times and the tools that now afford them. The use of Corporate Blogs, Wikis, podcasts and microblogging when used with a new age methodology that incorporates transperancy, accountability and responsibility will lead to peak performance across teams and the entire organisation as staff intuitively work together and experience the rewards as well.

    So I think the answer is YES! The economic slowdown will force the right decisions to be made, because it makes good business sense and because its too painfull to do nothing anymore.

    See how Fender used Social Media to spread the word.

    My first Netiquette lesson

    I recently posted an article titled ‘Twitter for ME 2.0′ and in so doing had cut and pasted most of my list from a great site Marketing Professor. My intention was to further augment this list with others but in the end I couldn’t add more than just a few, purely because the list was so good. Even though I acknowledged the source, this was’nt good enough, at this point I should have asked for permission from the source, I guess this is just good netiquette.  So having learnt my lesson and removed the list from here I thought I would repay Marketing Professor by redirected any little traffic my site gets to his original post. Apologies for my overzealous action Marketing Professor, I’m just an eager student willing to spread the word.

    Inventing uses for Twitter

    ClayShirky_2009S_interview.jpg

    Republished from my favorite site TED.com.

    NYU professor Clay Shirky gave a fantastic talk on new media during our TED@State event earlier this month. He revealed how cellphones, the web, Facebook and Twitter had changed the rules of the game, allowing ordinary citizens extraordinary new powers to impact real-world events. As protests in Iran exploded over the weekend, we decided to rush out his talk, because it could hardly be more relevant. I caught up with Clay this afternoon to get his take on the significance of what is happening. HIs excitement was palpable.

    What do you make of what’s going on in Iran right now.
    I’m always a little reticent to draw lessons from things still unfolding, but it seems pretty clear that … this is it. The big one. This is the first revolution that has been catapulted onto a global stage and transformed by social media. I’ve been thinking a lot about the Chicago demonstrations of 1968 where they chanted “the whole world is watching.” Really, that wasn’t true then. But this time it’s true … and people throughout the world are not only listening but responding. They’re engaging with individual participants, they’re passing on their messages to their friends, and they’re even providing detailed instructions to enable web proxies allowing Internet access that the authorities can’t immediately censor. That kind of participation is reallly extraordinary.

    Which services have caused the greatest impact? Blogs? Facebook? Twitter?
    It’s Twitter. One thing that Evan (Williams) and Biz (Stone) did absolutely right is that they made Twitter so simple and so open that it’s easier to integrate and harder to control than any other tool. At the time, I’m sure it wasn’t conceived as anything other than a smart engineering choice. But it’s had global consequences. Twitter is shareable and open and participatory in a way that Facebook’s model prevents. So far, despite a massive effort, the authorities have found no way to shut it down, and now there are literally thousands of people aorund the world who’ve made it their business to help keep it open.

    Do you get a sense that it’s almost as if the world is figuring out live how to use Twitter in these circumstances? Some dissidents were using named accounts for a while, and there’s been a raging debate in the community about how best to help them.
    Yes, there’s an enormous reckoning to be had about what works and what doesn’t. There have been disagreements over whether it was dangerous to use hashtags like #Iranelection, and there was a period in which people were openly tweeting the IP addresses of web proxies for people to switch to, not realizing that the authorities would soon shut these down. It’s incredibly messy, and the definitive rules of the game have yet to be written. So yes, we’re seeing the medium invent itself in real time.

    Talk some more about the sense of participation on Twitter. It seems to me that that has spurred an entirely deeper level of emotional connection with these events.
    Absolutely. I’ve been saying this for a while — as a medium gets faster, it gets more emotional. We feel faster than we think. But Twitter is also just a much more personal medium. Reading personal messages from individuals on the ground prompts a whole other sense of involvement. We’re seeing everyone desperate to do something to show solidarity like wear green — and suddenly the community figures out that it can actually offer secure web proxies, or persuade Twitter to delay an engineering upgrade — we can help keep the medium open.

    When I see John Perry Barlow setting himself up as a router, he’s not performing these services as a journalist. He’s engaged. Traditional media operates as source of inofrmation not as a means of coordination. It can’t do more than make us sympathize. Twitter makes us empathize. It makes us part of it. Even if it’s just retweeting, you’re aiding the goal that dissidents have always sought: the awareness that the ouside world is paying attention is really valuable.

    Of course the downside of this emotional engagement is that while this is happening, I feel like I can’t in good consicence tweet about anything else!

    There was fury on Twitter against CNN for not adequately covering the situation. Was that justified?
    In a way it wasn’t. I’m sure that for the majority of the country, events in Iran are not of grave interest, even if those desperate for CNN’s Iran info couldn’t get access to it. That push model of one message for all is an incredibly crappy way of linking supply and demand.

    CNN has the same problem this decade that Time magazine had last decade. They simultaneously want to appeal to middle America and leading influencers. Reaching multiple audiences is increasingly difficult. The people who are hungry for info on events of global significance are used to instinctively switching on CNN. But they are realizng that that reflex doesn’t serve them very well anymore, and that can’t be good for CNN.

    Do you get the sense that these new media tools are helping build a global community, forged more by technology and a desire for connection, than by traditional political or religious divides?
    You can see it clearly in what’s happening right now. And it cuts both ways. The guy we’re rallying around, Mousavi, is no liberal reformer. But the principle of freedom of speech and fair elections and the desire for reform trump that.

    So how does this play out?
    It’s complex. The Ahmadinejad supporters are going to use the fact of English-speaking and American participation to try to damn the dissidents. But whatever happens from here, the dissidents have seen that large numbers of American people, supposedly part of “the great Satan,” are actually supporters. Someone tweeted from Tehran today that “the American media may not care, but the American people do.” That’s a sea-change.

    What are your thoughts, I love how Twitter is continouosly being invented, forever in beta, by the masses?

    “Groundswell” an influential book on new age marketing

    A book I devoured recently that in many ways changed my view of what works in todays world of marketing.If you so much as dip your toe in social media, you’ll hear about the groundswell. Coined by Forrester Researchers Charlene Li and Josh Bernoff in Groundswell: Winning in a World Transformed by Social Technologies, groundswell is “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” In this book, the authors 1) advise companies to adopt groundswell thinking, 2) encourage exploration of social technologies to tap the groundswell., and 3) instruct how to plan and execute groundswell engagement. Ultimately, however, the book is less about what to do and more about how to be. Groundswell is a mindset.

    People can get what they need from each other without technologies;barter has been on the rise during the recession. Social technologies allow for those exchanges to increasingly happen among strangers, in larger numbers, and with greater impact. In the process of exchange strangers become less strange, people satisfy their and others’ needs better, and, curiously, something bigger than the sum of groundswell parts arises.

    Most, if not all, of the book’s content is online, on the Groundswell blog and scattered around the blogosphere, quoted, rehashed, expanded, built upon… Comprehensive overviews of social technologies, the social technographics ladder, the POST (People, Objectives, Strategy, Technologies) method framework for groundswell engagement planning, strategies for tapping the groundswell (listening, talking, energizing, supporting, and embracing), are all out there. The source book packages all the information in a single, non-hyperlinked place (which is what makes books great).

    The principal takeaway for sustainable companies and their marketers is that groundswell thinking, exploration, and engagement is principally about relationships. People are the first element of POST. More importantly, “concentrate on the relationships, not the technologies” is “the principle for mastering the groundswell”. People and relationships are the core of social sustainability. The authors make no explicit connection between the groundswell and sustainability and no sustainable companies are showcased, but perhaps that’s the part of the book left for future research. Regardless, once you engage with it, the transformative power of the groundswell will turn your company into a more socially sustainable one anyway.

    Because groundswell is about people and relationships among them (us?), the list of people’s reasons for groundswell participation stood out for me. It seems success in groundswell engagement depends on satisfying any or combination of these needs:

    • keeping up friendships
    • making new friends
    • peer pressure – to avoid being left out
    • paying it forward – to help others in reward for past or in hope for future help to self
    • helping others (the altruistic impulse)
    • watching others (the prurient or voyeuristic impulse)
    • expressing oneself (the creative impulse)
    • validating own knowledge and expertise (the validation impulse)
    • connecting with people with similar interests or views (the affinity impulse)

    This may all sound theoretical but the authors back their talk with many examples. The use of case studies, showcasing how companies have used social media well, is, in fact, the most positive aspect of the book. I get tired opening my Reader every morning to see the stream of brands-don’t-get-it and this-company-screwed-up blog posts. The book shows brands do get it and companies do succeed in the groundswell, with different people, with different objectives, with different strategies and with different technologies. As the authors put it, “there is no ‘right way’ to engage with the groundswell”. Hence, groundswell is nothing to be scared of, just follow these three  steps:

    1.    Read the book (you’ll wish you’d read this book before you started)
    2.    Start small and build up to scale while measuring impact
    3.    Take it step by step (strategy by strategy, technology by technology) and learn and adjust as you go

    And, be transformed in the process. Because change for the better is a beautiful thing. Thanks be to Peter at his Sustainable Marketing Blog.

    3.0 is here and I’m getting mine.

    Apple’s iPhone 3.0 OS, the next generation operating system for the iPhone, iPod touch, and whatever Apple device comes next. New featuresnew apps, here you will find all the information you need, thanks to Gizmodo.

    This just in: a hands on tour, impressions and gallery of screenshots of the new OSdonated by our helpful readers.

    NEW IPHONE OS 3.0 FEATURES

    The new iPhone OS 3.0 adds over 100 new features including—at friggin’ last—cut and paste.

    • Copy & Paste text. When you double-tap over text, you will get a “cut, copy, and paste” bubble dialog. Double-tap again and a “paste” bubble will appear if there’s anything stored in your clipboard.


    This works across applications. You can expand your selection points using your thumbs and, if you accidentally paste something you didn’t want to paste, just shake your iPhone to undo it.

    • Copy & Paste photos. You can also copy and paste photos. Now you will be able to select multiple photos by tapping the action button, copy some of them, and paste them in an email, ready to send.

    • New Spotlight. iPhone OS 3.0 will allow you to search across the entire information contained in your device, no matter where, as soon as the information is supported it. If an application is written to support the new Spotlight, its data will also be available in the search.

    In this screenshot you can see Spotlight bringing results from your address book, maps, your iPod, and apps in your springboard.

    • Search in Mail, Calendar, and iPod. These Apple applications have specific search interfaces. The search in Mail doesn’t support the message content yet, but it supports searching in IMAP servers—that will save a lot of time logging into Gmail.


    • 3G Tethering. This feature will allow you to connect your iPhone 3G to a laptop, to use it as a modem to access the internet. Carriers still have to sign-off on it, and probably charge more for it. None have announced it yet.

    • Landscape keyboard. Apple has added the landscape keyboard mode to other applications, like Mail, SMS, and Notes.

    • Multimedia messaging. A big one to send rich content to people without mail-enabled telephones: The new MMS function will allow you to include everything, from images to sound to vcards (no word on video, however.) Personally, I find these usesless having email, but some people seem to want it.

    • Support for new calendar types. In iPhone OS 3.0 you will be able to subscribe to calendars on the web using two protocols: CalDAV—supported by Google and Yahoo—and subscriptions via the .ics format—which is what Apple uses in iCal.

    • Improved stocks application. The stocks application now allows you to read related news, so you can enjoy yourself learning about the latest market scandals, stock crashes, and executives getting bonus packages from government aid while their companies sink into hell. Thank you, Apple.

    • Stereo Bluetooth A2DP audio. You will be able to pair your iPhone 3.0 with a stereo Bluetooth A2DP device, like headphones or speakers.

    • Note syncing with iTunes.

    • Automatic login in Safari. The new version of Safari will remember login credentials, so you won’t need to introduce your username and password again while accessing Scoreland your work intranet.

    • Shake to shuffle music. If you are in your iPod application, you just need to shake it to start the shuffling mode. Hopefully this will be optional for sports people out there.

    • Wi-Fi auto-login. In case you have a subscription to a paid hotspot, your iPhone or iPod touch will autolog into it.

    • Anti-phishing. Mobile Safari now can warn you against malicious sites trying to scam you.

    • Extended parental controls. Adult content filters can now be applied to movies, TV shows, and applications, in addition to web sites and music (porn apps, here we come).

    NEW APPLE APPLICATIONS

    Apple will include new widgets in the new version of the iPhone operating system:

    • Voice memo application. Obviously, allows you to record voice or any other sound, so you don’t forget any idea or want to play FBI Special Agent Dale Cooper.

    • Send and receive files. A dedicated application to exchange files between iPhones or iPods touch.

    NEW THIRD PARTY APPLICATIONS FEATURES IN IPHONE OS 3.0

    The new iPhone OS 3.0 adds 1,000 new APIs to extend the capabilities of new applications.

    • Peer-to-peer Bluetooth connectivity. A new API will allow for two iPhones to connect directly—peer-to-peer—via Bluetooth

    They will be able to discover each other using Bluetooth, and then start a connection transparently.

    This opens a lot of possibilities. I doubt they will allow you to pass music, but you would probably be able to pass any other information, as well as directly communicating between applications in the two devices. One example: A pets game that allows two dogs to play with each other.

    This feature could be combined with push notification, so your iPhone may receive a note from another iPhone, inviting you to play a game one-on-one.

    • Browse remote content. While the built-in iPod application doesn’t allow you to browse songs in other people’s iPhones or iPod touch, third-party applications will allow you to do that, according to Apple’s Forstall.

    • Use your iPhone/touch to control peripherals. A new API will let you use your iPhone or iPod touch as a control to your accessories. In this example, the iPhone is being used to equalize the sound in a loudspeaker.


    However, the applications are endless. Johnson and Johnson is releasing LifeScan, an app that connects to a glucose monitoring device. The application can even alert other people automatically, in case something is wrong.

    There other less serious apps, like creating the most perfect sex device ever (NSFW).

    • Maps inside other applications. New applications will be able to use Maps directly, which is now an API.


    • Turn-by-turn directions. Developers will also be able to create turn-by-turn applications using the GPS information from the iPhone and combining it with their own maps, without depending on 3G connectivity or Google.


    • Push notification finally comingHopefully this time it will be truePush notification means that your iPhone OS 3.0 applications will finally be able to receive messages from the intarwebs automagically, so you can have an Instant Message application and have your iPhone vibrate or make a sound when a new message comes in, even if the application is not running.


    • Voice communication in applications. iPhone 3.0 applications will also be able to access a Voice over IP service. This means that you will be able to chat with other users while playing against them in a game, for example. This won’t use the telephone, but the internet over a Wi-Fi connection.

    • Rumbling. Games—or any other application—will also be able to rumble, like your console joystick.

    • Audio recording. Audio recording will also be possible from third-party applications using a standardized API, instead of custom workarounds.

    • Access your music from applications. Future applications will also be able to access the iPhone/iPod music library. This means that applications will be able to play your own music while they run.

    Building your pipeline in a downturn

    Growing a small business is tough work, especially in a downturn. The sales function is a time consuming task with a constant need to fill your “sales funnel” with fresh, qualified prospects on a regular basis. Finding the best qualified leads from your business does not come from a cold contact situation but from building a strong referral business. Discover the the benefits and 7 tactics to drive the referral marketing for your small business.

    Referral Marketing Benefits

    The business of referrals makes sense for most companies for the following reasons:

  • Referral marketing reduces your sales expenses and sales cycle. With less time calling cold prospects, your small business can focus on customers and their circle of influence.
  • Referrals can build your level of satisfied customers. The cycle self-perpetuates with more satisfied customers referring others to your company.
  • Referrals increase your sales revenue. According to world-renowned sales trainer, Tom Hopkins, in “Sales Prospecting for Dummies”; your closing ratio for non-qualified leads is 10 percent versus a 60 percent close ratio with referred leads.If the prospect of building the referral end of your business is so enticing, why do so few businesses do it? Because they use the wrong approach in building referrals and have limited success. To ensure your business is on track to building referrals, follow these 7 tips:7 Sure-Fire Ways to Build Your Referral Business

    1. Set A Target: In business, measure the results to improve performance. Set a clear goal with a time line. Example, 10% increase in referral business over the next 10 weeks.

    2. Timing: Conventional sales wisdom claims the best time to ask for the referral is immediately after the close. This tactic is far too aggressive. Give your clients time to experience your service or product before asking for a referral. Ask for the referral at close only if your client is already delighted with your business.

    3. Top 20: Not all customers are referral candidates. Find the top 20% that are ecstatic about your business and ask them for referrals. Make sure their network is the type of client you want.

    4. Give and You’ll Receive: Give your clients extra service and follow-up support before asking for referrals. When you give willingly to your customers, they will return the favor.

    5. Type of Customer: Inform your referring clients of the type of customers you can help. Provide a clear picture of the customer demographics will help your referral marketing.

    6. Rewards Program: Provide special rewards to your referring customers on a regular basis. If a customer provides you with 5 sales, offer them something special, e.g. discounts.

    7. Thank-You: Lisa A. Maini, President of my Marketing Manager, recommends businesses need to establish trust to build referrals. Lisa says, “Create a basic thank you letter that can be personalized and sent to each referral you receive. Treat your referral sources with the utmost of care and you will not only build a foundation of trust but keep hot prospects coming to your door.”

    These tips are simple but when executed on a regular basis they can drive your referral business and build sales revenue. Start today and watch your referrals grow.

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