Tag archive for ‘Groundswell’
“Groundswell” an influential book on new age marketing
A book I devoured recently that in many ways changed my view of what works in todays world of marketing.If you so much as dip your toe in social media, you’ll hear about the groundswell. Coined by Forrester Researchers Charlene Li and Josh Bernoff in Groundswell: Winning in a World Transformed by Social Technologies, groundswell is [...]